Who’s Your Caddy? WYC Branding Guidelines
Logo Usage Guidelines
The WYC App Icon is the foundation of the WYC visual identity. The consistent use of this icon throughout time will underscore the strength of the WYC brand worldwide.
All ads and marketing materials using WYC App Icon must be approved before distribution or publishing. Please contact firstname.lastname@example.org to request files and for approval of usage.
Make sure the WYC App Icon is protected from any other conflicting imagery or graphics by providing it with adequate clear space. This space also represents the minimum distance from the edge or border of any element in which the logo is used. The clear space is defined by the width of the W in the example.
In order to maintain the logo’s integrity and legibility, the minimum permissible size of the
The main colors used in the WYC logo are green, white, red and blue. The chart below shows the approved color formulations for the main logo when used in print and electronic environments.
Solid color: The logo may be used on solid color backgrounds. When deciding a background, choose based on highest contrast for best legibility.
The full color versions of the WYC icon is the primary logo and should be used whenever possible.
There is one typeface used in the main brand.
Helvetica Neue: Condensed Black