Annika Sörenstam Announces New Video Channel and Great Prizes in Who’s Your Caddy Golf App!

Media Contact: Tara Perkins | Marketing and Public Relations | Red Mat Media | 917-865-8665

Annika Sörenstam Announces New Video Channel and Great Prizes in Who’s Your Caddy Golf App!

MILFORD, CT—Red Mat Media, makers of the leading mobile golf application, Who’s Your Caddy (WYC), is pleased to announce their sponsor, Annika Academy now has a new video channel within the WYC app featuring game tips by Annika herself, and a host of amazing give-aways, called Gimmes. This boutique school caters to small groups by providing individualized golf instruction and custom-made fitness programs designed by Annika Sorenstam.  This unique concept, state-of-the-art facility and luxurious setting, creates a truly amazing experience for golfers looking to improve their game, or even become professional golfers like Annika.  Golfers can enroll in individual instruction, and organizations can bring their groups for some powerful training too.

“The Annika Academy video channel includes instructional video tips for golfers from Annika. It is a very exciting opportunity to reach golfers in a dynamic way,” says Amanda Valentino, Communications Specialist, Annika Academy.

“In addition, we are thrilled to participate in the revolutionary WYC Gimme program, offering give-aways to all users of the app. Golfers can win free Callaway Club fittings at the Annika Academy, free Annika Academy hat, twenty percent off the purchase of a set of 6 one-hour individual lessons with select instructors like Charlotta Sorenstam and more!” says Valentino.

“Furthering our partnership with Annika Academy with the video channel is instrumental in reaching the golf industry. With their quality programs, Annika Academy is a premier golf school facility. We are thrilled to have them as a sponsor in who’s Your Caddy, and look forward to great growth together,” says Laura Guthrie, Executive Director and Partner, Red Mat Media.

“For the past two decades, Annika Sörenstam has worked to master her skills in the game of golf, as well as the methods that allow her body and mind to reach their utmost potential. As she perfected her approach with the help of her two coaches Henri Reis and Kai Fusser, she dreamed about sharing her passion for golf and fitness. Through the unveiling of the Annika Academy, her vision has become a reality. Working with Who’s Your Caddy allows us to reach a broad demographic, as well as those who love the game of golf. It is the perfect venue for us to get the word out about our mission, organization and work,” says Mike McGee, Annika Academy.

The Who’s Your Caddy app is unique in that it offers helpful hints by hole by course that will help you improve all areas of your game on any given particular course. During play, golfers have access to ‘course insider’ information provided by club pros. Included are important tips such as recommending a lay up shot on a waterhole, tips on playing out of a bunker or the break of a green.

WYC also provides valuable notifications through which golfers can easily learn about course events and/or redeem special offers from local retailers called “Gimmes”; stat tracking; score keeping; and an enhanced GPS system—the best part is this all is packaged in an attractive, intuitive application for free. WYC has content for almost 19,000 US golf courses and is available in iTunes and Google Play.

ABOUT ANNIKA ACADEMY: The Annika Academy is housed in a spacious 5,400-square-foot facility in the world’s #1 travel destination, Orlando, Florida, built with specification to service every potential need that guests could desire. A modern fitness room with top-of-the-line equipment and full-service locker rooms provides a complete health club experience. There are two large hitting booths for covered swing training, video analysis and Callaway Golf club fitting. Annika’s golf school is located in Central Florida, south of Orlando, and is the perfect spot for golf and instruction. For more info, please visit:

ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information:

ABOUT WHO’S YOUR CADDY: Golf’s most complete mobile app is free to courses and players. Golfers win Gimmes (free gifts from neighborhood businesses) by using Who’s Your Caddy app. Participating courses earn revenue through Who’s Your Caddy’s unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more. For information: For a free downkload text Who’s Your Caddy to 88588.   


Please email or call 801-648-7701


Leave a Reply