Who’s Your Caddy Mobile Marketing Grows Tourism!

Media Contact: Tara Perkins | Marketing and Public Relations | Red Mat Media

tara@redmatmedia.com | 917-865-8665

Who’s Your Caddy Mobile Marketing Grows Tourism Nationally!

SALT LAKE CITY, UT—Red Mat Media, makers of the leading mobile golf application, Who’s Your Caddy (WYC), are pleased to share that the unique mobile marketing platform in it’s leading mobile golf app, Who’s Your Caddy, benefits tourism organizations and efforts by putting golf and travel opportunities in the palm of the golfer’s hand.

Organizations promote special tourism packages and vacation travel events to those looking to vacation during these winter months by placing a colorful and catchy ad in the WYC app. Get in front of this highly affluent audience with exposure with the fastest growing medium of advertising—mobile!

Advertisements and associated links to websites drive traffic and potential tourists to tourism agencies. The convenience of clicking a button to contact and book on-the-go is an important building block in boosting a consumer base and helping vacationers to accomplish their goal of selecting certain type of travel by perusing information at their fingertips.

“For travel organizations, WYC is a perfect place to advertise to reach an affluent demographic, 98% of which will travel this year.  As a sponsor of WYC, travel companies can reach those with disposable income and who are planning to travel for business, pleasure and just as importantly, golf.   Travel companies will benefit from the fact that 72% of iPhone app revenue is from in-app purchases—people who buy products or services through their phones—we put our sponsors directly in front of that demographic. Mobile commerce revenues in the U.S. are expected to reach over $14 billion this year and who wouldn’t want a part of that?” says Laura Guthrie, Executive Director, Red Mat Media.

“Mobile advertising is the fastest growing advertising segment with predictions of one mobile device for each person in the world by 2015 and the growth of smartphones expected to reach 1.25 billion users by 2014. More people use their mobile phones than computers to go online, and more than 130 Million Americans use smartphones (currently growing by 500,000 per week) making mobile advertising the best marketing platform in which to participate. Tourism and travel organizations really benefit from this advertising venue,” says Guthrie.

Other advertisers like Annika Academy, Bionic Gloves, Kesier University College of Golf, Syntek Global, Arnold Palmer Kingdom Magazine and more are seeing impressive numbers associated with ad views and click-through rates on their ads. Advertisers are getting their share of more than 25 Million ad views to date.

Sponsors have amazing endorsements for the WYC mobile marketing platform. “We are pleased to partner with the leading mobile golf app, Who’s Your Caddy. It’s a ‘perfect fit’ and we see a great deal of synergy between the products for golfers all over the world,” says Cheryl Fink, Director Marketing, Bionic Gloves.

ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information: www.redmatmedia.com.

ABOUT WHO’S YOUR CADDY: Golf’s most complete mobile app is free to courses and players. Golfers win Gimmes (free gifts from neighborhood businesses) by using Who’s Your Caddy app. Participating courses earn revenue through Who’s Your Caddy’s unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more on your iPhone or Android Smartphones. For information: www.whosyourcaddy.com. Link directly by visiting http://whosyourcaddy.com or by texting Who’s Your Caddy to 88588.  Like their Facebook Page at https://www.facebook.com/pages/Whos-Your-Caddy-Golf-GPS-App/217040655026187.


Please email info@whosyourcaddy.com or call 801-648-7701



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