Who’s Your Caddy Technology and Mobile Marketing Platform Power Event Management Organizations

Tara Perkins | Marketing and Public Relations | Red Mat Media
tara@redmatmedia.com | 917-865-8665
Who’s Your Caddy Technology and Mobile Marketing Platform Power Event Management Organizations

SALT LAKE CITY, UT-Red Mat Media, makers of the leading mobile golf application, Who’s Your Caddy (WYC), are pleased to share that the unique mobile marketing platform benefits Event Management organizations by putting information in front of their audience via strategic in-app messaging and customized mobile applications all year round.

Event promoters are finding powerful ways to promote ticket sales, merchandise sales and tournament event calendars to attendees. For virtual followers, post scores and stats for to keep them engaged in your event. Having a mobile app for your event not only gives your attendees great information in the palm of their hand, but it gives great exposure for your sponsors not only during the tournament, but all year round. Event and tournament organizations can promote next years event, grow audience and sponsors with an attractive year-round golf app with great features for their golf audience.

“Getting in front of your demographic with exposure either through your own custom mobile app or via in-app advertising in WYC is paramount to growing your event,” says Laura Guthrie, Executive Director, Red Mat Media.

Advertisements and associated links to websites drive traffic and potential sponsors to event management websites-like tournaments, sports or charity events. The convenience of clicking a button to contact and purchase a ticket or souvenir on-the-go is an important building block in boosting ticket and merchandise sales and helping event management organizations accomplish their respective attendance and sales goals.

“For event management organizations and events, WYC is a perfect place to advertise to reach an affluent demographic. As a sponsor of WYC, event management organizations can reach those with disposable income and who are customarily event-goers, as well they can benefit from the fact that 72% of iPhone app revenue is from in-app purchases-people who buy products or services through their phones-we put our sponsors directly in front of that demographic. Mobile commerce revenues in the U.S. are expected to reach $14 billion this year with 51% of consumers saying they view advertisements on their mobile devices, especially when they can access content for free like with Who’s Your Caddy-that’s a perfect place for our sponsors to be in front of potential consumers,” says Laura Guthrie, Executive Director, Red Mat Media.

“Mobile advertising is the fastest growing advertising segment with predictions of one mobile device for each person in the world by 2015 and the growth of smartphones expected to reach 1.25 billion users by 2014. More people use their mobile phones than computers to go online, and more than 130 Million Americans use smartphones (currently growing by 500,000 per week) making mobile advertising the best marketing platform in which to participate. Events really benefit from this advertising venue,” says Guthrie.

Other advertisers like Bionic, Annika Academy, Kesier University College of Golf, Arnold Palmer Kingdom Magazine and more are seeing impressive numbers associated with ad views and click-through rates on their ads. Advertisers are getting their share of more than 25 Million ad views to date.

Sponsors have amazing endorsements for the WYC mobile marketing platform. “We are pleased to partner with the leading mobile golf app, Who’s Your Caddy. It’s a ‘perfect fit’ and we see a great deal of synergy between the products for golfers all over the world,” says Cheryl Fink, Director Marketing, Bionic Gloves.

The Who’s Your Caddy app is unique in that it offers helpful hints by hole by course that will help you improve all areas of your game on any given particular course. During play, golfers have access to ‘course insider’ information provided by club pros. Included are important tips such as recommending a lay up shot on a waterhole, tips on playing out of a bunker or the break of a green.

Some of the other key features and benefits of the custom mobile app platform include caddy tips by hole by course; video library with tips for play from the pros; notifications through which golfers can easily learn about course events and/or redeem special offers from local retailers called “Gimmes”; stat tracking; score keeping; and an enhanced GPS system-the best part is this all is packaged in an attractive, intuitive application for free. WYC has content for almost 18,500 US golf courses and is available on iTunes and Android Smartphones.

ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For information: www.redmatmedia.com.

ABOUT WHO’S YOUR CADDY: Golf’s most complete mobile app is free to courses and players. Golfers win Gimmes (free gifts from neighborhood businesses) by using Who’s Your Caddy app. Participating courses earn revenue through Who’s Your Caddy’s unique advertising program by making their players aware of the app. Caddy-like advice is provided for each hole via a short video in which the golf professional offers simple inside instruction. Enjoy scorecards, enhanced GPS, weather and much more. For information: www.whosyourcaddy.com. Link directly by visiting http://whosyourcaddy.com or by texting Who’s Your Caddy to 88588. Like their Facebook Page at https://www.facebook.com/pages/Whos-Your-Caddy-Golf-GPS-App/217040655026187.

Please email info@whosyourcaddy.com or call 801-648-7701

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